Benefits of WhatsApp Marketing
Businesses may have real-time conversations with clients through WhatsApp, which makes the customer experience more tailored. WhatsApp marketing is less expensive than traditional marketing strategies and has the potential to reach a wide audience with little out of pocket. WhatsApp messages have a 98% open rate, which makes them more likely to be read and responded to than emails or postings on social media. According on their interests and preferences, businesses can segment their audience and send messages to specific recipients.